Looking at how online content has changed modern-day media

Looking at how online content has changed modern-day media

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This post checks out how the media landscape has shifted over the past couple of years.

The increase of online content has entirely changed what is suggested by the term mass media. Before, mass media adhered to a hierarchical structure, using a top-down media model. Generally, a small group of experts, such as newspaper writers or broadcasters, who would develop content for big audiences who mostly just consumed it. However, nowadays, with the aid of the web, the face of media has . seen substantial modification, making the usage and availability of media much more open and interactive. With access to popular social media platforms, new media examples are showing that individuals can develop and share their own material, just as easily as they can absorb it. Social media has permitted anybody to contribute to public conversations, instead of just the major media firms and so as a result, mass media is no longer controlled by a few huge advocates. Instead, it is spread out throughout countless user stories worldwide.

In the present day, online platforms have made it substantially much easier for everybody to create and share content. Previously, producing material for a broad audience mandated access to a collection of essential resources and financing. Presently, with the use of smart devices and common digital innovations, digital media content examples such as short form videos, blog posts and podcasts can be quickly made with simply a couple of standard devices, along with reaching a large audience, really rapidly. This has opened the door for more diverse voices, especially those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, meaning that social media has created a place for underrepresented communities to share their narratives.

In the digital media landscape, what we see online is mainly chosen by algorithms which are formed by our online habits. Each social media platform utilizes its own programmed system to propose new material and advise product that will interest the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are designed to keep people stimulated by suggesting and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are subjected to, producing more detachment and predisposition among users around social concerns. Those who are associated with media development, such as the founder of the fund that has stakes in Sky, for instance, would recognise the impact of social media platforms in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user produced material in the media landscape.

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